Pets for Humanity.

Anneke is a passionate leader within the pet industry. With the belief that pets are good for humanity, she created a household brand and is campaigning for people living in strata and rental accommodation to bring their best friends too!

"My mission is to make a lasting impact on the welfare of pets in Australia, through our work with Australian Pet Welfare Foundation. Ultimately, my goal is to improve the bond between pets and people, and increase access to pets for people in all living situations. Let's create a world that’s better – better for our children, for our environment and for society as a whole."